Building Public Will to End Hunger Workgroup 1

The Blueprint calls out the need to raise public awareness about hunger, its impacts and its solutions as foundational to the effort to end hunger in Colorado as Goal 1. This work group will focus on strategies and tactics to bring this information to a broad audience of policy makers, local advocates, individuals struggling with food insecurity and all Coloradans who believe ending hunger is achievable and necessary.

July 2019 Meeting Summaries

WG1: SNAP/WIC Marketing Subcommittee Meeting

Michele Ames, the communications consultant for the Blueprint, took last month’s ideas and created three sets of posters. These were presented and critiqued by the workgroup. In general, the posters were positively received, a few additional suggestions were made and it was agreed to get feedback from a broader audience. Several group members volunteered venues or upcoming events where this could be done. It was also agreed that a subgroup would meet to work out language around where the posters would direct people for possible enrollment.


WG1: Building Public & Political Will to End Hunger Subcommittee Meeting

The subcommittee has focused in on the need for additional information regarding hunger and perceptions of hunger in Colorado. As such, the meeting began with a presentation from Hunger Free Colorado regarding historical polling results and plans for their new poll in November. Afterwards the group brainstormed about other potential sources of information, and other data that they would like but that might not be available elsewhere.

June 2019 Meeting Summary

Workgroup 1 has developed two working subcommittees to advance two prioritized goals:

  1. To develop a framework and strategy for the ultimate launch of a public will building campaign focused on hunger in Colorado;

  2. To create focused SNAP marketing assets in support of the Blueprint goal to increase SNAP and WIC enrollment. 

In June, both subcommittees met to begin their work.

May 10, 2019 Meeting Summary

Workgroup Chair Maddie Philley reported back on presenting the workgroup’s proposals to Build Public & Political Will to End Hunger and develop SNAP/WIC Marketing Materials proposals to the Governing Council. While excited about the proposals, the Governing Council requested that the workgroup provide more detail on both proposals, particularly around goals and metrics for measuring success. The Governing Council itself was also unready to approve proposals of this size before completion of the planning phase of the Blueprint. In order to address these concerns the workgroup decided to divide into two subcommittees.

The first subcommittee is focused on general public will building. Meetings are to be held in lieu of the current meetings at the current time. The focus is on identifying the audience to address, and what actions they should take. From there they will look at funding needs and possible funding sources.

The second subcommittee is focused on SNAP/WIC marketing materials. They will be cataloging what materials already exist across the nation, identifying how current materials can be adapted to Colorado and what additional materials are needed, how materials can be distributed, and what budget they will need to accomplish this. The first meeting is to be held on Tuesday, June 25, 2019 from 9am – 11am at the American Heart Association offices.

April 12, 2019 Meeting Summary

Workgroup 1 members received research reports on two priority areas including current marketing best practices and Colorado-specific assets for SNAP/WIC enrollment. Additionally, workgroup members heard information on a current, statewide public will building campaign including rough cost and organizational structure.

Workgroup 1 members considered drafts of two proposals for Governing Council consideration in two of the group’s priority areas. The first proposal requests agreement in concept to develop a more robust set of SNAP outreach and enrollment marketing materials, so co-branded SNAP/WIC materials for dual eligible families and further exploration of material dissemination support.

March 8, 2019 Meeting Summary

Workgroup 1 members received updates on the hiring process for the Implementation Director as well as other high-level Blueprint activities. The workgroup also received presentations from:

  • The Colorado Health Foundation, around alignment of the Blueprint and foundation priority areas

  • The American Heart Association on elements of a successful public will building campaign and Voice for Healthy Kids

  • Jennifer Banyan, Blueprint content expert on outreach and engagement efforts and ideas from other states and Colorado

Workgroup members also provided direction to Blueprint support staff to begin conducting preliminary research in the following areas.

  1. Research on and curation of existing SNAP/WIC enrollment assets and identification of existing gaps

  2. Research on existing reports that might help better define audience and barriers

  3. Development of draft language around defining goals and needs for a SNAP/WIC enrollment campaign

  4. Development of draft language around defining goals and needs for a larger public will building campaign on hunger in Colorado including the definition of a larger call to action

 Workgroup members will consider content produced by staff at their next meeting.

February 8, 2019 Meeting Summary

In support of two of its priority work areas, including promoting community-driven practices to understand barriers to and increasing support for accessing food programs and raising awareness about hunger in our state, Work Group 5 heard from two organizations doing work in those areas. Presentations were made by Rescue Agency and Be Heard Mile High. Full presentations are available at the links below.

By acclamation, workgroup members selected Maddie Philley from the American Heart Association to serve as workgroup chair.

Jan. 11, 2019 Meeting Summary

Members of Workgroup 1 focused their second meeting on identifying goals and tactics to support one of their chosen areas of focus:

  1. Promote community-driven practices to understand barriers to and increasing support for accessing food programs, implementing systems change and reducing stigma.

 Workgroup members also received information about potential workgroup leadership structure and were asked to consider serving as the chair or co-chair of that workgroup. Leadership decisions will be made at the workgroup’s February meeting.

Dec. 5, 2018 Kickoff Meeting Summary

Colorado Blueprint to End Hunger Work Group 1 launched its work in support of Blueprint goal “increasing public understanding and awareness that solving hunger is vital to the health and well-being of all individuals, families, the Colorado economy and every local community.” Initial work group efforts centered around establishing meeting and group norms as well as initial prioritization of strategies to support the group goal. A full list of work group meeting notes, as well as all documents shared in the meeting, are available on the Blueprint website archived under the Governance and Work Groups tab. The work group will determine group governance at its next meeting.

During the meeting, work group members were updated on early Blueprint successes including the increase of the SNAP enrollment threshold from 130 percent of FPL to 200 percent of FPL. Group members then prioritized the key strategies outlined in the Blueprint for their work going forward as well as began to work through tactics that would underpin those strategies. Initial prioritization for group work including the following strategies:

  1. Promote community-driven practices to understand barriers to and increasing support for accessing food programs, implementing systems change and reducing stigma.

  2. Ensure that economic and health impacts of hunger and food access are integrated into community development and local and regional planning efforts.

  3. Develop evidence-based marketing campaigns and education initiatives to elevate hunger as a solvable goal in every community. Highlight the public health, education and economic benefits for nutrition programs.

 Next steps will include work group members establishing a dedicated time and date for group meetings in 2019.